Pu ZHANG (张谱)
Social Sensing | AI & Society | Explainable Spatial Analytics
Pu Zhang is a PhD researcher at The Hong Kong University of Science and Technology (Guangzhou), advised by Chair Prof. Pan HUI and Prof. Na JIANG.
His research lies at the intersection of social sensing, computational social science, and explainable spatial analytics. He seeks to understand how large-scale digital traces can be leveraged to measure and explain geographically heterogeneous public perceptions, societal responses, and governance-related behaviors.
His work integrates large language models (LLMs), machine learning, explainable AI, and GIS-based spatial analysis to uncover the mechanisms shaping digital discourse and social dynamics across regions. Through applications spanning climate change, environmental risks, public health, crisis communication, artificial intelligence, and urban governance, he develops computational frameworks for understanding societal transformations in the digital age.
His long-term goal is to advance a new generation of spatially explainable social sensing frameworks that combine digital trace data, AI-driven interpretation, and spatial thinking to support more responsive, evidence-based governance and urban decision-making.
Research Interests
- Social Sensing and Digital Society
- Spatially Explainable Analytics
- GeoAI and Spatial Data Science
- AI, Risk, and Public Perception
- Urban Analytics and Digital Governance