Pu ZHANG (张谱)

Social Sensing | AI & Society | Digital Governance

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Pu Zhang is a PhD researcher at The Hong Kong University of Science and Technology (Guangzhou), advised by Chair Prof. Pan HUI and Prof. Na JIANG.

His research lies at the intersection of Computational Social Science, Explainable AI, and Digital Governance. He studies how large-scale digital traces can be leveraged to understand socio-spatial dynamics of public discourse, climate risks, crisis communication, and emerging technology perceptions.

Methodologically, his work integrates large language models (LLMs), geospatial analytics, explainable machine learning, and social sensing approaches to investigate public responses to societal and technological transformations.

His current work focuses on understanding digital risks and public responses to climate transition, AI disruption, and crisis events across online platforms.

Research Interests

  • LLM-based Social Sensing & Synthetic Populations
  • Spatial Data Science & GeoAI
  • Explainable AI (XAI) for Urban & Social Phenomena
  • Computational Social Science
  • Crisis Informatics & Digital Discourse Analysis

Selected Publications

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    The geography of climate concern: A large-scale analysis of public discourse on extreme heat in China using social media and explainable AI
    Pu Zhang, Yiliang Li, Zheng Wei, and 1 more author
    Environmental Impact Assessment Review, 2026
    SSCI Q1, IF: 11.2
  2. pzhang02.png
    Research on online public opinion in the investigation of the “7–20” extraordinary rainstorm and flooding disaster in Zhengzhou, China
    Pu Zhang, Hao Zhang, and Feng Kong
    International Journal of Disaster Risk Reduction, 2024
    SCI Q1, IF: 4.5
  3. pzhang08.png
    Digital grievances: A geospatial analysis of public discourse on doctor-patient conflict in China
    Pu Zhang, Yiliang Li, Zheng Wei, and 2 more authors
    Applied Geography, Apr 2026
    SCI Q1, IF: 5.4
  4. Beyond Aggregate Feedback: A Spatially-Aware Computational Framework for Understanding Citizen-State Interaction on Social Media
    Pu Zhang, Zheng Wei, Muzhi Zhou, and 2 more authors
    ACM Transactions on Social Computing, Jan 2026
  5. Leveraging large language models to explain provincial heterogeneity in online discussion of water pollution in China: A socioeconomic and environmental perspective
    Pu Zhang, Na Jiang, Yiliang Li, and 2 more authors
    Journal of Cleaner Production, Jan 2026
    SCI Q1, IF: 10.0
  6. pzhang09.png
    Sensing digital risk discourse on algorithmically curated platforms: A case study of Typhoon Gaemi via LLM and explainable spatial analysis
    Pu Zhang
    Safety Science, Jan 2026
    SCI Q1, IF: 5.4