Pu ZHANG (张谱)

Social Sensing | AI & Society | Explainable Spatial Analytics

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Pu Zhang is a PhD researcher at The Hong Kong University of Science and Technology (Guangzhou), advised by Chair Prof. Pan HUI and Prof. Na JIANG.

His research lies at the intersection of social sensing, computational social science, and explainable spatial analytics. He seeks to understand how large-scale digital traces can be leveraged to measure and explain geographically heterogeneous public perceptions, societal responses, and governance-related behaviors.

His work integrates large language models (LLMs), machine learning, explainable AI, and GIS-based spatial analysis to uncover the mechanisms shaping digital discourse and social dynamics across regions. Through applications spanning climate change, environmental risks, public health, crisis communication, artificial intelligence, and urban governance, he develops computational frameworks for understanding societal transformations in the digital age.

His long-term goal is to advance a new generation of spatially explainable social sensing frameworks that combine digital trace data, AI-driven interpretation, and spatial thinking to support more responsive, evidence-based governance and urban decision-making.

Research Interests

  • Social Sensing and Digital Society
  • Spatially Explainable Analytics
  • GeoAI and Spatial Data Science
  • AI, Risk, and Public Perception
  • Urban Analytics and Digital Governance

Selected Publications

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    The geography of climate concern: A large-scale analysis of public discourse on extreme heat in China using social media and explainable AI
    Pu Zhang, Yiliang Li, Zheng Wei, and 1 more author
    Environmental Impact Assessment Review, 2026
    SSCI Q1, IF: 12.2
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    Research on online public opinion in the investigation of the “7–20” extraordinary rainstorm and flooding disaster in Zhengzhou, China
    Pu Zhang, Hao Zhang, and Feng Kong
    International Journal of Disaster Risk Reduction, 2024
    SCI Q1, IF: 4.8
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    Digital grievances: A geospatial analysis of public discourse on doctor-patient conflict in China
    Pu Zhang, Yiliang Li, Zheng Wei, and 2 more authors
    Applied Geography, Apr 2026
    SCI Q1, IF: 7.4
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    Beyond Aggregate Feedback: A Spatially-Aware Computational Framework for Understanding Citizen-State Interaction on Social Media
    Pu Zhang, Zheng Wei, Muzhi Zhou, and 2 more authors
    ACM Transactions on Social Computing, Jan 2026
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    Leveraging large language models to explain provincial heterogeneity in online discussion of water pollution in China: A socioeconomic and environmental perspective
    Pu Zhang, Na Jiang, Yiliang Li, and 2 more authors
    Journal of Cleaner Production, Jan 2026
    SCI Q1, IF: 10.7, Nature Index Journal
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    Sensing digital risk discourse on algorithmically curated platforms: A case study of Typhoon Gaemi via LLM and explainable spatial analysis
    Pu Zhang
    Safety Science, Jan 2026
    SCI Q1, IF: 6.2